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Nike inflicts huge home defeat on Adidas by nabbing German soccer team kit deal
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Things have gone from bad to worse for Adidas. After a costly break-up with US rapper Ye that helped push the German sportswear giant into a rare loss last year, it’s now suffered a bruising defeat on home turf.

The German Football Association (DFB) announced Thursday that the company’s arch rival Nike (NKE) will be the official kit supplier for national soccer teams from 2027 until 2?034. The decision brings to an abrupt end more than seven decades of the sport’s partnership with Adidas that spanned four World Cup wins for the men’s team.

In a statement, DFB President Bernd Neuendorf said German football owed “a great deal” to the partnership with Adidas and that the association was “fully committed” to achieving further joint success through the end of 2026, when their contract expires.
The DFB said Nike had made “by far the best financial offer” and impressed with its vision for developing women’s football, and amateur and grassroots sport in Germany. It did not say how much the new deal was worth.

An Adidas spokesperson said in a statement that “we were informed by the DFB yesterday that the federation will have a new supplier from 2027 onwards.”

Germany will be the host for the Euro 2024 men’s championship, taking place this June and July. Adidas will supply the kits for seven national teams, including the German, Italian and Spanish teams.

In just under three years’ time, however, fans will see Nike’s trademark ticks, not the three stripes of Adidas, on the shirts of Germany’s national teams. German economy minister Robert Habeck reportedly told local news agency DPA Friday that he could “hardly imagine” the prospect.

The partnership between Adidas and German football was a “piece of German identity,” he was reported as saying. “I would have liked a bit more local patriotism.”

Adidas was founded in 1949 in Herzogenaurach, a small town outside Nuremberg in south-east Germany, the same year it registered its now-iconic three-stripe logo.

DFB’s announcement comes at a bad time for Adidas, which last week posted a net loss of 58 million ($63 million) in its core business for 2023, citing a slowdown in sales of its Yeezy-branded clothing and sneakers, and a large tax burden.

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New resort at protected natural wonder stirs fierce debate on conservation in the Philippines
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Nestled among the lush rolling terrain of the Philippines’ famed Chocolate Hills, the Captain’s Peak Garden and Resort offered travelers scenery that few hotels could compete with.

But now the resort has been temporarily shuttered after public outcry over what one legislator has called a “blatant abuse of our natural resources,” with the national senate debating whether to investigate how it came to be built in the protected beauty spot.

And it has become a lightning rod for anger as the country once again grapples with how to balance a booming tourism industry with safeguarding its ecological wonders.

Near the middle of the central island province, the Chocolate Hills are more than 1,700 conical limestone peaks that stretch as far as the eye can see, the grass-covered karst mounds turning brown in the dry season to resemble pieces of chocolate.

Only one similar hill configuration in Indonesia’s Java is known of in the world, according to UNESCO, which has placed the Chocolate Hills on its tentative list for world heritage status.

The hills were declared a protected area by then Philippine President Fidel V. Ramos in 1997, meaning authorities are bound by law “to protect and maintain its natural beauty and to provide restraining mechanisms for inappropriate exploitation.”

But images of the new resort among the hills have stirred anger and ignited debate over whether the Southeast Asian country is doing enough to safeguard the environment.

The backlash began earlier this month when a local travel influencer posted a promotional video on social media for the Captain’s Peak Garden and Resort.

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